Search Engine Optimization (SEO) is not about just backlinks and content, so many things are there to focus on while creating any website. Every business should focus on On-Page SEO to rank website first on search Engine Result Page(SEO).
Read this article about SEO checklist. You will get an idea about things that’s matters a lot during website development.
Technical seo
Technical seo is very important factor which results in website ranking directly. Technical seo is the process to make website which results in organic ranking in search engine result page. Technical seo is very step to build any website. Crawling, indexing, rendering are the important elements of technical seo
User will spend time on website which is fast, easy to understand, mobile friendly and related content, google also give priority to such websites. So technical seo must be perfect in website.
Content quality and usefulness
Your website content is the key to engage any user for long time on website. Content has to be user indented. If any user search something then your content should be related to user interest. If user not found related content then he will switch to another website in a second. and this will leads to bounce rate of website which is not good at all for any website.
Page structure
Page Structure is the cabinet of content in website. it is an arrangement of different web pages and content so that user not get confused. This is very important factor when your website provide content on different topics. And is this scenario, it is very important that user can understand where he should click for different content. It results In increase engagement on website. And google love these kind of website.
Right keywords
Mindset of every user in different, different users will search differently for the same content. But right keywords are the key to get every users on our website. User will search randomly on the search bar, but there are some common keywords which use to command to search anything. Such as,
Search interest is common and that is “Digital Marketing”
So, choosing right keywords for content and keyword density leads to present your website 1st on SERP.
Meta Title and Meta Description
Meta title and description tell about website and content. It is responsible in click through rate. Right meta title and description will increase the CTR of website. User get an idea about website and content. If user find it valuable then user will click on website.
It is very important for user as well as crawler. It helps crawlers to find and present website which is related to user interest.
Headings
Headings in content grab attention of audience. but more then that, it helps to attract search engine bots to find your content. And it is very important to attract search engine bots first before then your content will be visible to audience.
Heading separate whole content in organized manner so that user can understand easily. If anyone represent content by giving just title then it will be boring and user will not read that. And it results in bounce rate.
Image alt texts
Image alt tag is a text give to images on webpage. Sometimes user explore any website and images of that webpage fail to load and it create negative impact of website. in this case, given text appears instead of image. This helps to identify context of an image. it also help crawler to identify website which results in rank website even website fail to load.
User Experience
This is very important because its related to user need, value objective to click your website. When any user interact website then its very important that he/she could get enough valuable information which he/she want. Also don’t get confused where to click for further. User should have positive experience when interacting the website. So UX design of website should focus on quality content as well as appearance, usability, accessibility and efficiency of website.
Schema Markup
Schema Markup is a structured data of different webpage content. it appears on Search Engine Result Page (SERP) below title tag and description. It helps to categorized and understand webpage on SERP so that user can directly click on webpage which user want to see. Schema Markup standout website in a different way on SERP.
Anchor Text
Anchor Text is clickable text in content. it is use to navigate user from one webpage to other webpage of same website. Its easy to navigate user from one webpage to another. Search engine crawler also can easily identify anchor text which leads to rank website. It encourage user to spend more time on website. And because of this, website engagement increase and website come first on webpage.