Digital marketing is one of the most demanding skills nowadays. All businesses are shifting their marketing strategies to a digital platform. Digital marketing is result-oriented yet difficult to perform. That’s why companies hire experienced digital marketers on the job. But in most of the cases, experienced person also could not perform well for the companies. So companies start to find an agency or a freelancer for result-oriented work.
Companies choose freelancers instead of agencies for the work. The reason is cost. Agencies charge more than any freelancer. In this case, as a freelancer, you must represent yourself as an expert in this field.
If you are a freelancer or want to be a freelancer, read this full article to make yourself a successful freelancer in the digital marketing field. So what should you do about that? Let’s get into it.
Strategy to get clients
- Create a social network.
Your friends, family members, past colleagues, and neighbors who might be in need of digital marketing service or know someone who needs this service. This is a great proven strategy to get projects. Any lead through reference has a 90% chance to convert because of trust. But you need to show your work to convince them.
- Build strong online present
Your work portfolio is very important. Remember, to make someone invest in your skill, you must prove them before it. For that, you can create a great work portfolio website where you can highlight your successful projects, skills, and reviews of clients to build trust.
Besides this, if you are just starting then you have to optimize your knowledge through social media. Optimize your LinkedIn profile very strongly with your knowledge, create blogs and articles, and make knowledgeable videos. This will create a strong position as an authority in this field. This will help to build trust in you.
- Use social proof and experience
Digital marketing is not a skill that can be proven by just talking about it, you have to showcase your work and expertise in it. Reviews of clients matter the most to build trust. If your clients talk about your work, that is the mirror of your actual work. Ask your clients for a review. If they are satisfied then well and good but if they are not satisfied, you can improve your work.
- Use platforms for project
Join freelancing platforms like Upwork, Fiverr, Uplers, etc. to get relevant digital marketing projects. The best thing is companies search for freelancers on these kinds of platforms first.
Attend industry meetups, webinars, and networking events to connect with potential clients.
- Run Ads
If you want to get your first project, you have to invest in it. Start to get projects for specific services like social media marketing, SEO, website audit, PPC, or anything which you can start to showcase your talent. Use Google, LinkedIn & Facebook to run ads. Know about some tips before running an ad campaign.
Work Execution Plan
Make a full roadmap when you get the first project for digital marketing. Develop strategy before execution.
- Understand the client’s goal
Conduct an initial meeting to clarify the expectations of the client. Clarify the main objective of a client of this project. What clients expect from your work is important to understand. Give a rough idea about your work plan and strategy, and give an idea about what would work out and what would not. Try to clarify things related to the project I first met. It will help to create a minimum confusion during the execution of the strategy.
- Clear your plan
Clear your plane including tasks, reporting timeline, deliverables, overall project timeline, final pricing & other things related to the project.
- Organize your work
Once you clarify things related to the project and strategy, it’s time to organize your strategy for smooth execution. Allocate time to building strategy. You can use project management tools like Trello, Asana, clickup, etc. Tools can help to manage tasks and deadlines. Remember tools will help you to organize work only.
- Specialize Workflow
Make workflow from the beginning of the project. Otherwise, there will be confusion during execution.
Seo:
Conduct keyword research, perform a technical audit, on-page SEO, and off-page SEO audit these are the basics to start any SEO project
Social media:
Make social media post calendar, design engaging posts run ads.
Video marketing:
Develop script, make storyboard, edit videos, optimize videos for different platforms.
PPC:
Decide the budget to spend on ads, target location, target audience, ads goal, and time duration for ads.
Above are the workflow examples for specialized work projects.
- Competition Analysis
This is the most important strategy to perform during entire project. You have to do analysis what is going on in the industry related to your project. So, you can develop a strategy to beat the competition.
- Analysis and Reporting
Keep track of your activities to successfully complete the project. Use tools like Google Analytics, Google Search Console, SEMrush & other tools according to work.
Be consistent in sharing reports with clients to highlight progress and areas for improvement.
- Stay Updated
Keep upskilling yourself every day. Use to read news, and blogs, attend webinars, and do experiments with new tools and techniques. You should reflect on yourself as an expert in front of any type of client. It will boost your confidence to grow in the digital marketing field.
combine strategy to client acquisition and satisfaction with a structured approach to work. Because digital marketing is the field where you have to prove yourself through your proven successful plan and strategies instead of just talking about it. Best of luck digital marketing freelancers.