Speed
website loading time should be less than 5 seconds. if a website takes too much time to open and jump from one page to another page then the user will Immediately exit from the website. This will result in a higher bounce rate. And high bounce rate is a bad thing for a website because Google will push the website back.
Simple Navigation
Users should not have to dig more for what they want. website should be easy to use for users. Make menus or categories easy to navigate. Remove unnecessary pages and other things. Use your own videos and images with proper Alt tags if possible. You can also download free stock images and videos from another website for your website. Because all these things also help crawlers to quickly identify websites.
Easy To Read
Content on the website should be clear for readers. font style, font color, font size, etc. matters a lot for users. Write user intended content.
Responsive Design
The design of the website matters a lot. remember that a website has to be created only once. Google gives priority to that website which is mobile responsive. Because more than 80% of traffic on websites comes from mobile. So the website has to be mobile responsive along with desktop.
To The Point
Write only relatable content. If your website is about yoga classes then write content only related to yoga instead of the gym. Because both are different. If users don’t get what they looking for then they will exit and never come again. Write short but relatable content on the website. Users should not be confused after reading the content.